Two organizations are taking advantage of technology by blending charity and business in a way to inspire people to change the way they live.
The American Cancer Society’s Choose You Champaign is using online tools to urge woman to put their own health first as they support the fight against cancer. Participants set eight-week goals in categories such as healthy eating, staying active, quitting smoking, having regular checkups and protecting your skin. If they don’t hit their goals they make a commitment to donate money to ACS to help fight cancer.
Similarly, online company DailyFeats, offers gamelike incentives to people who are trying to change their habits. “Users are able to go online or use their smartphones to record their small ‘feats’ such as taking the stairs, flossing, or getting to bed early.” Reward points and discounts from companies supporting the imitative are awarded to users who achieve their goals.
To learn more about how Choose You and DailyFeats are combing technology and philanthropy to serve organizational mission read the Chronicle of Philanthropy story here.
No comments:
Post a Comment